Cynthia Vespia
Author/Coach/Digital Marketing
portfolio
Samples of my work can be found on this page. Other notable achievements include:
- Developed content for Fortune 500 campaigns reaching millions globally.
- Published author with a strong portfolio of long-form and creative storytelling pieces.
- Recognized by clients for delivering copy that consistently surpasses engagement and conversion benchmarks.
marketing campaigns
Acquisition and engagement copy created for campaigns for Microsoft Rewards and Microsoft 365. Highlighted campaigns include partner offers featuring Roblox, Spotify, Xbox, HBO, Netflix, and Disney among others. Contributed to a 30% increase in user engagement via optimized copy and data-backed UX. ​
brand messaging
Managed cross-channel brand messaging (web, email, print, video) for a 200+ product health supplement line. My focus on SEO and consistency ensured every touchpoint reflected the brand's promise of wellness and trust. Increased landing page conversions by 37% through compelling CTA-focused copy and A/B testing.
video script
Planned, wrote, and edited commercial video script describing standards of service for contract manufacturing company. Also responsible for website copy and product descriptions.
View video directly HERE
