Cynthia Vespia
Author/Coach/Digital Marketing
portfolio
Samples of my work can be found on this page. Other notable achievements include:
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- Over a decade of experience producing results-driven content for global brands like Microsoft, Spotify, and Netflix
- Published author with a strong portfolio of long-form and creative storytelling pieces.
- Recognized by clients for delivering copy that consistently surpasses engagement and conversion benchmarks.
marketing campaigns
Acquisition and engagement copy created for campaigns for Microsoft Rewards and Microsoft 365. Highlighted campaigns include partner offers featuring Roblox, Spotify, Xbox, HBO, Netflix, and Disney among others. Contributed to a 30% increase in user engagement via optimized copy and data-backed UX. ​
brand messaging
Managed cross-channel brand messaging (web, email, print, video) for a 200+ product health supplement line. My focus on SEO and consistency ensured every touchpoint reflected the brand's promise of wellness and trust. Increased landing page conversions by 37% through compelling CTA-focused copy and A/B testing.
social media
Crafted compelling, high-conversion social media content for various businesses. Optimized messaging using data-driven strategy, performance analysis, and A/B testing. Authored blog posts and email campaigns contributing to a 3x ROI.
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human interest stories
Interviews and story coverage of names making an impact across Las Vegas and beyond. Includes magician Criss Angel, comedian Carrot Top, and Southern Nevada leaders.
