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portfolio

Helping health and wellness brands grow with credibility and clarity

Samples of my work can be found on this page. Other notable achievements include:​

  • Over a decade of experience producing results-driven content for global brands like Microsoft, Spotify, and Netflix

  • Sports interviews, event coverage, and articles with known names in WWE, UFC, and Las Vegas headliners

  • Published author with a strong portfolio of long-form and creative storytelling pieces.

  • Recognized by clients for delivering copy that consistently surpasses engagement and conversion benchmarks.

marketing campaigns

Acquisition and engagement copy created for campaigns for Microsoft Rewards, Planet Hollywood, and their partners. Highlighted campaigns include offers featuring Spotify, Star Wars, HBO, and Disney/Marvel among others. Contributed to a 30% increase in user engagement via optimized copy and data-backed UX. ​

brand messaging

Managed cross-channel brand messaging including website copy, email marketing, video scripts. My focus on SEO and consistency ensured every touchpoint reflected the brand's promise of wellness and trust. Increased landing page conversions by 37% through compelling CTA-focused copy and A/B testing.

social media

Crafted compelling, high-conversion social media content for various businesses. Optimized messaging using data-driven strategy, performance analysis, and A/B testing. Authored blog posts and email campaigns contributing to a 3x ROI.

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long-form storytelling

Interviews and in-depth story coverage of names making an impact across industries.

sports & event coverage

In-depth coverage of sports and events including World Wrestling Entertainment and Ultimate Fighting Championship. Interviewed top names in the respective sports, covered ground-breaking events, and special announcements. 

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